GNA — also known as Global Nutraceutical Ayurveda manufactures preventive medicines to help you achieve better health & prevent diseases. Owned by Paresh Jhurmarvala, GNA aims to help people embrace a preventive lifestyle & rethink the way we take care of our health.
When GNA connected with us, GNA was still developing & they were in search of simplifying their branding & packaging. And, also a brand launch strategy in the market. We were fascinated by the measures the brand was taking to change everyone's perception of health. Looking at their perseverance to push the industry forward, PulsAero was solid in helping them achieve their vision.
We wanted to make sure GNA was distinguished in the market. Firstly we identified our essential audience & discovered how they would consume such product. Our next goal was to define the motive of the brand within few words, that could help identify all of its products. We brainstormed & came up with many & narrowed them down to one i.e. 'Mother of Medicine'. GNA's Mother of Medicines helps refine our health beyond survival.
Fun Fact The project took us deep into the roots of ayurveda & found some humorous names like "Rhiza" (meaning root).
Our next venture was to get the products in the right hands. But, for that, a strong packaging revealing the right message was to be developed. As a result, we narrowed down all of the brand's x-factor traits & built a design that would persuade an unknown eye to pick up the products. Our designs were put into action. And the first step for us was to grow organically. So, we came up with a strategy & reached 5000 dieticians with our top-tier products. The reactions we received from the professionals were astounding.
Fun Fact The packaging design was the longest running project of our agency which took more than 6 months to reach final designs (due to product delays).
In a world where digital presence is everything, we made sure GNA made a disruptive debut. Our mission was to execute a precise & purpose-driven launch sequence. Newsletters, flyers, posters, brochures, brand stationery, social media postings, billboards, and much more were all part of our launch. And, due to a strategic launch, we were able to gain significant initial momentum for the brand.
Fun Fact The project brief was quite ambitious to create preventive lifestyle medicine & we took full pleasure in completing the project.
Here's what Paresh had to say about it:
"The team at PulsAero was quite creative in providing us with multiple interpretation of our initial idea. The whole experience of working with the team was quite relaxing and smooth. The approach towards the problem was quite fresh and I loved the way the whole project turned out."
- paresh jhurmarvala
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