The battle for creativity & logic begins.

Brand marketing begins with a story that helps your audience understand your brand, build connection and relive it in their memories. It’s a lifetime effort of establishing meaningful relationships that stay with them. They start to believe in you as “It’s Superman...or...It’s Batman!!"

Whereas direct marketing, a one-off effort to promote products/services does not have the capability to stay there with your target audience - always. It only involves actions set to achieve short-term goals such as a direct sales pitch or digital marketing campaigns. So, do you wish to become ‘the best friend’ or just ‘a friend?’ Get it?

Having a loyal tribal community for your brand means your customers rave you and they keep coming back to you on an ongoing basis. If you are missing this or touching the wrong audience, then you need a powerful brand personality with clear visual communication, verbal communication, and content marketing strategy.

Ask any expert B2C or B2B lead generation agency, and they will tell you this!

You might not have missed monitoring your digital marketing performance. But you may be doing it completely wrong. Measuring likes, comments, shares are valid only in certain scenarios when you need to scale brand engagement rates, for instance.

The primary metric that helps a business in establishing a long-term relationship with a customer comes from measuring customer lifetime value (CLTV). This metric plays an instrumental role in understanding your customers and the value they bring to your business.

It is the ultimate metric to generate future value through brand marketing initiatives. There are subtle yet essential things and thousand others that you might not be tracking.